Communication is not one-size-fits-all
The same sentence can motivate one person and create resistance in another. PCM explains why – and what to do about it.
Six Personality Types and Personality Structure
Each of us has all six Personality Types – Thinker, Persister, Harmonizer, Imaginer, Rebel and Promoter – in a unique order and intensity. That is our Personality Structure.
Perceptions, Channels and Psychological Needs
- Perceptions: how we take in the world – thoughts, opinions, emotions, reflections, reactions or actions.
- Channels: how we prefer to be addressed.
- Psychological Needs: what motivates us and gives us energy.
Distress and predictable stress behavior
When our needs are not met, we show predictable distress patterns. Recognizing them early helps prevent miscommunication and conflict.
Adaptive communication – every day
PCM is used in relationships, parenting, teams, leadership, sales and coaching. The goal: reach every person in a way they can hear.
